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Perplexity wants to buy TikTok and open-source its algorithm
Jacqueline Choi
March 31, 2025
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Earlier this year, with a TikTok ban looming, Perplexity AI threw its hat into the increasingly crowded ring to take over the embattled social media company. Now, the maker of the AI search engine is outlining its vision for TikTok if its bid were to win out.
In a blog post, the company made a lengthy pitch for "rebuilding TikTok in America," an effort that would see the AI company rebuild the app’s signature algorithm, add Community Notes, and integrate the shortform videos into its search engine.
Of the many potential buyers, it’s not clear how seriously Perplexity’s bid is being considered. On Friday, the Financial Times reported that ByteDance’s existing US investors are "exploring a deal alongside software giant Oracle" in an effort to "appease" President Donald Trump. The story also notes that ByteDance "strongly prefers" this arrangement.
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